I am Roy Matalon  

"When you step out of your comfort zone, you come alive"

My story

For more than 20 years, I’ve worked through complex challenges, from leading startups as a CEO to growing businesses in Europe, the U.S, and mentoring professionals during key moments in their careers.
Over time, I learned that people don’t struggle because they lack ambition or intelligence. The real challenge is that decisions often feel overwhelming, confusing, and emotionally draining.

That realization led me to create the HandClap™ Method, a simple step-by-step process that transforms indecision into clarity and confident action. Today, I guide people through this method in 1:1 sessions, using real dilemmas from their lives. Together, we combine visualization tools, interactive dashboards, and emotional anchoring techniques so that decisions stop being a source of stress and become a source of energy. To illustrate its effectiveness, one client improved their decision-making speed by 50%, significantly enhancing operational efficiency. Another transformed their stress management, reducing work-related anxiety levels by 40% in three months. To keep the practice alive, I also provide access to the HandClap app, helping clients integrate decision-making mastery into their daily lives.

I soon saw that every decision is shaped by something deeper: our mindset, habits, and emotional resilience. This led me to become a certified mental coach, so I could help professionals build the inner strength needed for real success. In my coaching, I focus on building helpful habits, managing emotions under pressure, and growing self-trust. I also help clients align their body and mind, so they can step outside their comfort zones and recover with a clear head.


My work doesn’t stop at the individual level. As a mentor to founders and business leaders, I help navigate high-stakes growth: from entering new markets (like DACH, logistics, and AI-driven SaaS) to crafting sales narratives, aligning stakeholders, and building pitches that open doors. This is where strategy meets clarity—so leaders can scale smart without burning out.I understand how demanding leadership can be, so I developed my Founder Flow approach. This guides entrepreneurs not just in strategy, but also in finding balance.

Together, we look at decision support, leadership routines, energy management, and staying true to your strengths. At the core, my story is straightforward.
I’ve faced tough choices myself and helped others through theirs. Now, I’m here to help you find the clarity, confidence, and flow you need to succeed in your decisions, your work, and your life.

What my clients have to say

Roy's coaching has really helpe  me to achive my goals  for the better! He’s incredibly supportive and responsible. I’m really grateful for his guidance!
Alon Sternberg 
Roy's approach to my difficulties was excellent. Roy did a great job in organizing priorities and communicating the right approach to me, which led to some impressive results in my life.
Sharon Rimon
I am simply amazed by how Roy managed to help me achieve things that I had been struggling to accomplish. I'm eager to see what happens next...
Shay-li Oz
I  Empower You To Achieve Your Goals.
Number of happy clients
400+
Number of goals achieved
1000+

Words I live by

“All our dreams can come true, if we have the courage to pursue them.”

— Walt Disney

Take Your Life Back

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